Lift is a series of events built around a community of doers and thinkers who get together in Europe and Asia to explore the social consequences of new technologies. Each conference is a chance to turn changes into opportunities by anticipating the major shifts ahead, and meeting the people who drive them. » learn more

Connected people

Lift10 will welcome 1000 participants from 40 countries to explore the most overlooked aspect of innovation: people. Known in the techno-parlance as users, consumers, clients, participants, prosumers, citizens or activists, people ultimately define the success of all technological and entrepreneurial projects. They adopt or refute, promote or demote; embrace, reject, or re-purpose. Their approaches are unique, influenced by cultural and generational diversity. A decade after the rebirth of user-centered design and innovation, it's time to explore the myths and uncover the reality behind the "connected people".